An important element to article marketing is to get many articles published. However, you also need to get as many people as possible to read all of the articles that you publish and you need all of your article’s readers to view you as an industry expert. You need to increase your popularity, so people will continue to return to your content. This can be accomplished by having lots of different articles published and large amounts of unique content.
If you want to build a following, write useful and interesting content on a regular basis. Use a casual style — be warm and friendly. Even technical or difficult subjects can be addressed in an easier-to-read style. Do not alienate your readers with boring content.
Do not rely so heavily on strict AP rules when creating SEO content. This will help you create more search engine optimization friendly references within an article, blog or descriptions. You’ll need to use the AP rules a little to have good writing, but don’t make your restrictions as tight.
If readers can comment on your articles, you need to use the link attribute “no follow”. If a user puts spam in your comment, search engines will not see this link and will ignore this spam. That stops you from getting negative attention from those crawlers, and helps you avoid linking to sites that are just spam.
New articles should be posted regularly. Scheduling bots are used by search engines in order to figure out how often to come back to your site and re-index its content. Search engine robots love new content, so the fresher your content is, the more likely that it will rank highly in search engines.
Write some informative articles. By writing articles related to your business, you can brand yourself as an expert in your chosen niche and earn the trust of potential customers. As original content, these articles will also boost your rank in search engine results, since they favor sites with plenty of unique content.
If you publish information that is unique, web surfers will want to see it. They will often navigate over to your website if they find a piece particularly compelling. Making money online leaves little room for mistakes and it is important to write your articles and market them just right. Focusing on the quality of your content should help you launch an efficient article marketing campaign.
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